Saturday, February 7, 2009

Pitch Engine & My Media Info

According to my colleagues, today’ top two PR 2.0 tools are PitchEngine, which is a social networking site that connects PR professionals, bloggers and journalists and MyMediaInfo.com, a comprehensive new media database with hundreds of thousands of media contacts/new influencers as well as additional PR tools including editorial calendars and outlet profiles.


Some of them said:

“It is a well known fact that more and more people are heading to the Internet for news, current events and other types of information. PitchEngine is one of the companies in the marketplace today that is contributing to the next stage of the PR 2.0 evolution. Incorporating features and capabilities that enhance traditional PR methods and building relationships with other news sites such as Google News, PitchEngine is revolutionizing the news release.”


“PitchEngine provides PR and media pros with the ability to upload images, videos, and audio directly into a news release in addition to sharing and bookmarking features, providing the end user with an interactive news experience, increasing retention and conversions. We are living in an era where customers want to feel engaged and PitchEngine provides that tenfold.”


“My team recently participated in a demo with media database provider, MyMediaInfo. After the demo, they walked into my office smiling and proceeded to talk about all the great things MyMediaInfo offers. Primarily, they couldn’t believe how easy and quick it was to a build a targeted media list where you didn’t have to go through different pages for each step in the list-building process. And it’s NOT case sensitive like the media database provider that we’ve been using for more than 10 years. That in itself shaves time off searching for media outlets. It’s exciting to learn how these cutting-edge technologies consistently evolve to give us faster ways to access the info we need on a daily basis.”


I think these PR service providers deserve two thumbs up from the reviewers! For my company, Mensa Group, I think it deseves to be tried!

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